Metrics for Social Media?

Really cool blog post and discussion of the feasibility of gathering metrics on social media.

As I am launching into my new role at GarageGames, I'm faced with the challenge of putting processes in place that will allow us to build a community around our sites. Exciting stuff! Entering the post-MySpace/Facebook-crazed second half of 2007, I contemplate ways that we can be pioneers and yet provide an interesting, tangible contribution to our users.